MyNewsVu Gets Personal With News Search

Sep 09, 2010

MyNewsVu announced a new technology for television news delivery and consumption, a back-end software platform that enables TV news web sites to deliver a personalized TV newscast to individual viewers. Web sites powered by MyNewsVu can deliver individually personalized TV newscasts to internet-enabled TVs, mobile devices, and PCs, while simultaneously delivering immediate information about viewing patterns and demographics to producers and advertisers..

According to the company, MyNewsVu is designed to turn traditional broadcast and cable viewing into an on-demand experience, while also allowing for greater message personalization from advertisers and other stakeholders.