Multimedia Research Group Releases Market Analysis

Apr 23, 2004

Multimedia Research Group Inc. has announced the availability of a new report, "Digital Asset Management & Workflow Management in the Broadcast Industry: Survey & Analysis," which is focused on digital asset management (DAM) and workflow management (WFM) systems within the broadcast media sector. The report includes findings from surveys conducted with U.S. networks, station groups and channel broadcasters regarding industry-wide challenges and technology requirements, and the approaches taken by equipment manufacturers to address broadcasting's pain points. The report also compares and contrasts IT-based "new media" infrastructures with traditional broadcast video infrastructures.  

Using structured and on-site interviews with CTOs, CFOs, COOs, and mid-level engineers, the report analyzes the results of DAM/WFM installations in U.S. broadcast and production facilities using (or about to deploy) various sizes of DAM and WFM systems. The report details answers and provides analysis of group results. It also identifies areas for the industry to make improvements, such as in standardization and system integration features.

Findings revealed that, despite years of halting starts by large (video) broadcasters trying to wrestle their growing media assets into submission, those efforts yielded disappointing results. Early experiments in tapeless studios and DAM, for example, achieved only limited success, seldom reaching beyond basic content indexing, play-logs, and limited searching capability for programming and advertising. The report, which reflects on the past six years, notes a shift has occurred from localized tape-based storage to enterprise disk-based storage (for video content), triggered by the standardization and lower prices of large servers in the IT industry. The full 85-page report, "Digital Asset Management & Workflow Management in the Broadcast Industry: Survey & Analysis," is available from MRG Inc., and can be purchased for $1,495.