Movielink, a broadband video-on-demand (VOD) service, has announced an expansion of its service, enabling consumers to buy movie downloads online in addition to renting them for 24 hours. Movielink signed deals with some Hollywood studios to deliver movies from MGM, Paramount, Sony Pictures Entertainment, Twentieth Century Fox, Universal, and Warner Bros. Consumers can now create their own permanent digital library of films, which can be viewed on up to three PCs, transferred to a DVD (in Windows Media format) for backup, and streamed around the home via home networking.
Movielink has divided its Web site into two "stores," with a common home page. The two storefronts function just as the Movielink original "Rental Store" operated, but the license to view a movie obtained from the "Purchase Store" allows for unlimited viewing. The movie may be permanently stored on the hard drive to create a permanent archive, or burned to a disc in Windows Media format for backup or playback on up to two additional tethered computers. The movies can also be downloaded to a notebook computer for traveling. Using a Media Center Edition PC, consumers can stream their copy of the movie to a TV set connected to a media center extender or Xbox.