The market for premium mobile content platforms grew almost 20% in 2007, resulting in a $3.4 billion share of the $18.5 billion of revenue generated by the mobile premium content market, according to recent research by MultiMedia Intelligence. According to the report "Mobile Content Platforms: Mobile 2.0 and Advertising Join the Party," as cellular subscribers worldwide increasingly look for personalization and enhanced entertainment content on their mobile handsets, subscribers are continuing to purchase more premium content, such as ringtones, music, mobile games and video. Mobile content platform companies such as Alcatel-Lucent, Amdocs, Ericsson, Motricity NMS Communications and Qualcomm provide key systems and tools to in-take, catalog, store, and deliver content.
MultiMedia Intelligence’s new research also found that the digital commerce services market was not quite as strong as the content platform market. Mobile digital commerce service companies provide the financial systems underlying the commerce transaction process. The recent MMI research found that the digital commerce segment, comprised of companies like Amdocs, Bango, Comverse and Valista grew at slightly less than 10%.
According to MultiMedia's research, The market will begin to see the emergence of advertising in premium content. Video will be the dominant driver, yet other content types will see growth as well. Mobile music is still dominated by ringtones; however the growth of the category is muted as the decline of polyphonic ringtones eats away at the gains made by music ringtunes. Ringtones will remain the dominant music category through out the forecast period, despite strong growth in full track downloads, streaming music and ringback tones.