Miramax Delivers Movie Rentals With Facebook App

Aug 23, 2011

Miramax debuted a large-scale, multi-title Facebook streaming app called the Miramax eXperience through which Facebook users can rent movie titles directly from the Facebook interface. Miramax joins Paramount Pictures, Universal Studios, and Warner Bros. Entertainment, Inc. in the small but growing group of studios to make movies available over Facebook. Miramax's offering is the largest thus far, with 20 titles available in the U.S. and 10 available in both the U.K. and Turkey. Content is expected to be accessible to Facebook users in France and Germany in the near future.

The films can be rented for 30 Facebook credits, or $3, and are available for 30 days after purchasing the rental. Once playback starts in the viewing window, though, titles are only available for 48 hours. The films, which include Cold Mountain, Good Will Hunting, and Spy Kids, are also viewable on the iPad and on Google TV.