MediaPass Releases Price Point Testing Feature

Oct 12, 2010

MediaPass released its automatic price point testing feature, which estimates the amount of money customers pay to access certain content. This new feature will help publishers set optimized prices that will reach a greater number of customers. The feature uses market feedback and conversion rates as the basis for its analysis, and users are able to test out three different price points in order to find the one that best matches their market.

MediaPass is an organization that helps publishers boost revenue through a customized subscription model. Using MediaPass's services, publishers will receive assistance in finding better price plans and an effective mix between free and paid content.