Macromedia Acquires Presedia, Inc.

Jan 21, 2003

Macromedia, Inc. has announced the acquisition of privately-held Presedia, Inc., a provider of online presentation and elearning solutions for sales, marketing, corporate communications, and online training. Macromedia will immediately begin selling and supporting Presedia's flagship product, Express. Express is designed to enable non-technical professionals to use existing office productivity tools like Microsoft PowerPoint, annotate their presentations with audio, and combine these two elements into a streaming Macromedia Flash application delivered via a hosted or licensed solution. The content can contain slides, audio, animations, quizzes, and surveys. The system tracks and reports results and can also be integrated with existing learning management systems. The financial terms of the Presedia acquisition were not disclosed. Presedia founders Kevin M. Lynch and Keith Kitani, along with the rest of the Presedia team, will join Macromedia to lead product line direction and development.