MTV Networks Releases Mobile App Life Cycle Study

Aug 04, 2011

MTV Networks, a division of Viacom, released the results from its "Love 'Em or Leave 'Em: Adoption, Abandonment and the App-Addled Consumer" study. The research examined the different stages of the life cycle of apps, beginning with how consumers select which apps to download and continuing on through the end of their use.

The study is based on a survey of more than 1,300 self-reported daily mobile app users and was supplemented by in-depth interviews with specific app consumers. Some of the statistics included in the survey are: 91% said apps expose them to new things; 87% said apps let them have fun no matter where they are or what they're doing; 77% said apps are their personal assistant; and 75% said apps give them time to relax.

For more coverage of this study, check out this EContent blog post.