Localstars Integrates With Google DART For Publishers

Apr 12, 2012

Through a new agreement with Google's DART for Publishers (DFP) software, Localstars Ltd. has streamlined the online ad trafficking and delivery process for its publisher clients. DFP serves and manages digital ad campaigns on publishers' sites.

By reducing the manual ad trafficking process, the integration intends to boost productivity and help Localstars' publishing partners traffic and serve ads faster. Localstars provides online technology to help publishers grow digital advertising sales while reducing operating costs.