LiveRail Launches Junction; Gets $500K in Funding

Aug 15, 2008

LiveRail announced the release of Junction, a free service for video publishers to select, optimize, display, and track video advertising from multiple sources. Publishers integrate their media player once with Junction, and are then able to manage all their ad sources through a single interface. The platform then provides consolidated reports and analytics. Junction’s feature set also includes the ability to allocate ad space along pre-defined inventory allocation rules, allowing a websites to share the space between their own ad sales teams, and those of content owners. LiveRail also confirmed that it has received $500k in additional funding from venture capital fund Pond Venture Partners.