By doing some quick math, it becomes clear that by speaking just one language, organizations are only reaching about a quarter of online users. To expand reach and engage with a wider audience, global businesses must adopt multilingual communications. Otherwise, they risk abandoning potential customers who will instead turn to competitors who communicate with them on a local level.
Jun 27, 2006
Klipmart Corporation, a provider of online video solutions, has opened an office in London as it seeks to expand its business to the UK and Europe. Becca Ratcliffe will head the office and oversee Klipmart's overseas expansion.