Amazon introduced Kindle MatchBook, a new benefit that gives customers the option to buy-for $2.99, $1.99, $0.99, or free-the Kindle edition of print books they have purchased new from Amazon. Print purchases all the way back to 1995-when Amazon first opened its online bookstore-will qualify once a publisher enrolls a title in Kindle MatchBook.
Kindle MatchBook is set to launch in October, with over 10,000 books including best sellers like I Know This Much Is True by Wally Lamb, The Art of Racing in the Rain by Garth Stein, and A Prayer for Owen Meany by John Irving with many more titles to be added over time.
Bundling print and digital has been one of the most requested features from customers, according to Amazon. With Kindle MatchBook, they can keep their favorite book on their shelf, and have a copy in their digital library for reading, perhaps re-reading it with features like X-Ray and Popular Highlights.