Kenshoo Unveils Halogen Technology

Sep 11, 2013

Kenshoo, a provider of premium digital marketing technology, reveals Kenshoo Halogen Technology, a new machine learning solution that provides marketers with insight and visibility into the future performance of advertising campaigns. Halogen powers the Kenshoo Budget Center, where marketers can view predictions for budgets required to achieve specific campaign goals, such as ROI or revenue.

Halogen also integrates with Kenshoo Portfolio Optimizer to find growth opportunities, execute planned media spend, and optimize campaigns. Kenshoo is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising.