Kenshoo, a provider of predictive media optimization technology, announced a $20 million growth financing round led by Bain Capital Ventures. Kenshoo's existing investors, Sequoia Capital, Arts Alliance, and Tenaya Capital also participated. The company plans to use the funding to further its proprietary approach to predictive media optimization.
Kenshoo says it currently delivers more than 1 trillion digital advertisements on an annualized basis and tracks over $200 billion in annualized online client sales revenue. Earlier this week, Kenshoo announced that its Halogen solution had emerged from beta.
Kenshoo was named the sole leader in a Social ad platforms evaluation by independent research firm, Forrester Research Inc. in The Forrester Wave: Social Advertising Platforms, Q4 2013.