Kenshoo Releases Mobile App for Campaign Management

Mar 12, 2015


Kenshoo, a provider of agile marketing software, announced an update to its Kenshoo Anywhere mobile app, which it says makes Kenshoo Anywhere the industry's first app that enables marketers to manage and adjust advertising campaigns from their mobile devices. Now, with Kenshoo Anywhere, advertisers can access and control their advertising programs while away from their computers.

Should a competitor launch a new ad campaign or adjust strategy, an advertiser using Kenshoo and the Kenshoo Anywhere mobile app can view and adjust their digital marketing campaigns through their smartphone and respond immediately from the office, an event, or wherever they may be.