Kenshoo, a provider of premium digital marketing technology, announced support for Yahoo! Japan's new Unified Campaigns. Continuing support for search marketers advertising on Yahoo! Japan, Kenshoo will provide advanced functionality for Unified Campaigns through the Kenshoo Search platform.
Features include bulk changes to smartphone bid adjustments, bulk setting of smartphone preferred ads, tracking of PC, tablet and smartphone campaign performance at the keyword-level, automated optimization of bids and campaign smartphone bid adjustments, and offline support for Yahoo! Japan Unified Campaigns through Kenshoo Editor.