Kaon Interactive, a provider of interactive 3D product marketing applications, announced the launch of its cloud-based digital marketing platform that enables B2B marketing and sales enablement applications to be created once and delivered anywhere, at any time, and on any device, without redevelopment fees. The new Kaon Application Delivery Network (ADN) eliminates the hidden costs of recreating and maintaining interactive 3D product applications on multiple platforms.
Industry research has shown that the development costs for a typical B2B interactive mobile application is between $50,000 and $250,000, depending on the complexity of the application, and costs increase 3x when supporting up to three devices.
The is also the required maintenance expense of a B2B application, which averages 2.5x the initial development cost, over a two-year period. In 2013 alone, there were dozens of upgrades and bug fixes to iOS and Android operating systems, impacting many B2B applications.
The Kaon ADN is not only changing the way interactive product content can be used but it also aims to ensure that the initial marketing investment is leveraged across operating system platforms, without additional fees to support incremental operating system updates or bug fixes.