KaZaZZ! Launches Intelli-Match

Apr 20, 2004

KaZaZZ! has announced the launch of its patent pending Intelli-Match search technology. The new search technology is designed to gauge consumer's search interests based on their search activity and provide related search suggestions within the consumer's search box during subsequent visits to KaZaZZ! For example, a search for "NBA Playoffs" on KaZaZZ! would generate sports related search suggestions during the consumer's next visit to the search engine. To keep pace with consumer's changing search interests, the new technology continuously updates itself to match the consumer's new search preferences. To avoid privacy concerns, the Intelli-Match search technology was designed to work without storing any personal search information within its databases.