Jupiter Research Launches Online Search Service And Releases First Report

May 30, 2003

Jupiter Research, a division of Jupitermedia Corporation has released the results of a survey confirming that search marketing will continue to be the strongest segment of online marketing into 2004. "Seventy six percent of marketing executives that used search engine marketing rate it as more successful than banner-style advertising and 64% plan on increasing their spending," said Jupiter Research analyst Gary Stein. Also, Jupitermedia has announced that its Jupiter Research division will launch a new service on May 27, 2003 called Online Search. This service is designed to help businesses optimize their search marketing tactics and spending within their overall media mix. It will also help enterprises evaluate their search engine strategies, both on their own sites and Internet-wide. Covering search engine vendors and search marketing services, Jupiter Research's Online Search coverage will help companies develop business strategies, choose partners and technologies, and navigate an increasingly complex vendor landscape. The service also covers the evolution and economics of the online search industry, using proprietary consumer data, executive surveys, and industry forecasts.