Ingenta Inc., a technology and services provider for the publishing and information industries, has announced an enhancement to its existing alerting services for libraries. Ingenta library customers can now upgrade their new issue and search alerts to include OpenURL links back to their own holdings, enabling users to link directly from an alert to the "appropriate copy" of the article's full text wherever it may reside.
The new service was developed in response to feedback from Ingenta's institutional customers, for whom context-insensitive links are a major cause of concern that can discourage libraries from passing on static alerts to their users. OpenURL-enabled alerting allows libraries not only to offer patrons a current awareness program, with over 29,000 publications from a wide scope of disciplines, but also a service which is fully integrated with local full text holdings. Users will be directed outside their library's holdings only if an item is not available in their collection, thus reducing the potential for duplicate orders.