InMobi Partners with Moat to Allow Brands to Transact on Viewability

Oct 31, 2016


InMobi, an independent mobile advertising and discovery platform, announced a partnership with Moat to offer brand advertisers mobile video measurement and currency through both InMobi Exchange and the InMobi network. The partnership will enable advertisers to measure, among other metrics, "human and viewable" and "human, viewable, and audible" (sound, sight, and motion) viewability and attention metrics across all mobile ad formats including mobile video and native advertising, as well as transact on these metrics using Moat Currency.

Moat is directly integrated within the InMobi SDK, allowing advertisers to measure viewability while also maximizing on important KPIs such as completion rates and engagement rates. Initial tests have shown that InMobi’s Human and Viewable Rate is 98%.