IgnitionOne, a provider of digital marketing solutions, announced a major enhancement to LiveMarketer, the real-time data visualization tool within the Marketing Automation component of the Digital Marketing Suite. LiveMarketer shows individual user-level scores within the purchase funnel on a marketer's site.
The update improves upon the existing product with increased user engagement details and an enhanced user experience. It now includes an algorithmic based decision engine to trigger marketing automation actions like email, vouchers, chat, and advertising media. Fully animated views of user journeys show changes of engagement scores over time. It also features detailed views of user-level attribution and media channel exposures, and geographic mappings of all current users on site by interest.