INSCI Announces Marketing Content Management

Sep 28, 2004

INSCI Corp., a provider of enterprise content management (ECM) solutions, has announced its Channel Marketing Solution. The solution, available as installed software or via INSCI hosted services (ASP), is designed to enable companies to accelerate their global channel marketing programs; reduce or eliminate marketing distribution costs; increase visibility and market share through each distributor; and improve productivity through the intelligent reuse of content for campaigns worldwide.

Built on INSCI's enterprise digital asset management (DAM) technology, the INSCI Channel Marketing Solution is a solution for the centralized management of marketing materials, from creation to distribution. The system's metadata model automates the distribution of content, so companies can create secure, Web-based portals for sharing and distributing marketing materials to internal groups, outside agencies, distributors, and product consumers. The user interface of the Channel Marketing Solution can be customized for each user group -- distributors, vendors, agencies, and consumers can have a different user experience, viewing only the content relevant to their needs.

Other features include: Web Ready--Automatic generation of thumbnail preview and proxy for every file uploaded into the system; Asset-level Security--A metadata-driven model was developed to ensure that the right people have access to the right content at the right time; Metadata Management--Assigns, manually or automatically, descriptive information fields related to each file or group of files; Content Indexing--Index every file coming into the system so it can be routed and managed automatically; Transform Content--Dynamically convert files from one format to another; Versioning--Ensure that users are looking at the most up-to-date version, and keep all versions available as backup; and Audit & Reporting--Content audit tools allow manufacturers to track content that is being used and by whom it is downloaded.