Hot Banana, a web content management solution from J.L. Halsey, announced that it is now available on salesforce.com's AppExchange marketplace. The two-way integration between Hot Banana's WCM solution and Salesforce is intended to allow both sales and marketing to get what they need in the format they want. Marketing maintains full control over web forms and landing pages, while sales teams obtain lead generation data quickly and in their preferred format. Hot Banana users can build multi-level web forms with CAPTCHA validation on basic web pages or on advanced landing pages; set up web analytics, lead source, and conversion tracking; and transfer the captured data from the web form to Salesforce. The data obtained from registrations, subscriptions, promotions, newsletters, and surveys flows directly into Salesforce, where it can be accessed by the sales team.