Hoover's, Inc., a D and B company that gives its customers information about industries, companies, and decision makers, and Visible Path, a developer of relationship capital management (RCM) solutions, have announced an agreement designed to give business professionals a path to increasing sales. As part of the agreement, the companies will co-promote their complementary Hoover's Pro Premium and Visible Path products.
The agreement allows Visible Path customers to access Hoover's information to learn more about a company or decision-maker. It also allows Hoover's Pro Premium subscribers to click into Visible Path to understand how they can reach a company or decision-maker through their relationship network. In addition, per the agreement, the sales teams at Hoover's and Visible Path will work to co-sell each company's services.