Hoover's Launches Hoover's Connect, Acquires Visible Path

Feb 01, 2008

Hoover's, Inc. announced the official launch of Hoover's Connect--a business networking tool that helps users get introduced to and establish relationships with targeted prospects. This launch coincides with Hoover's agreement to acquire Visible Path, the company that had been powering Hoover's Connect Beta for the past year. The financial terms of the deal are not disclosed. Hoover's Connect will now give Hoover's subscribers comprehensive business insight along with professional social networking. Hoover's Connect provides a non-intrusive way for its users to connect to a person through someone the prospect may already have a strong relationship with, and who is therefore best suited to make that introduction.