Hoover’s Adds Enhancements to Family Tree; Increases Coverage

Sep 09, 2005

Hoover's, Inc., a D&B company that gives its customers information about industries, companies, and key decision makers, has announced enhancements to its Family Tree Viewer and additional international company coverage.

Hoover's has enhanced its Family Tree Viewer to deliver an increase in the number of Family Trees available to subscribers. Pro Premium subscribers can now access approximately 500,000 Family Trees, representing 3.9 million corporate entities worldwide. The Family Tree tool provides a detailed perspective of how companies fit within a corporate structure by providing links to parents, subsidiaries, and branches. Hoover's Family Tree coverage now includes information from both Hoover's and D&B's databases. Family Tree Viewer displays companies hierarchically, revealing parent, subsidiary, and branch relationships. The tool shows names, locations, and branch status, and has the ability to expand, collapse, show, or hide locations. From the Family Tree, subscribers can link to the company record for individual tree members for insight on any subsidiary, location, or branch. Hoover's has also increased its North American coverage by adding 1.2 million records on Canadian companies, bringing the total number of North American (U.S. and Canada) company records to 14.2 million.