Google has once again reworked its approach to search in an effort to better find what users are searching for by introducing Knowledge Graph. Many words or phrases have multiple meanings which search engines aren’t always capable of recognizing. For instance, on its blog, Google uses “taj mahal” as an example: “You might think of one of the world’s most beautiful monuments, or a Grammy Award-winning musician, or possibly even a casino in Atlantic City, NJ. Or, depending on when you last ate, the nearest Indian restaurant.” Knowledge Graph will ask which of the multiple options you are searching for on the side of the screen, users click which one they are referring to and the search is further refined.
As ReadWriteWeb put it, Google is going back to what it does best—find things.
Google says it is a way to get the information that users are looking for quicker. This new feature is up and running on the US English version of Google. And according to Google, Knowledge Graph contains more than 500 million objects, as well as more than 3.5 billion facts about and relationships between these different objects. And it’s tuned based on what people search for, and what we find out on the web.