Google Makes Moves in Ecommerce

Sep 20, 2011


According to paidContent, Google reportedly acquired Daily Deal, a German daily deal site akin to Groupon. Daily Deal operates in Germany, Austria, and Switzerland, and is in the process of expanding to Belgium, Luxembourg, the Netherlands, and Scandinavia. The Daily Deal site states that the barely 2-year-old startup will be combining with Google Offers. Since Google Offers is currently available only in U.S. cities, the purchase of Daily Deal may be a step toward rolling out Google Offers in Europe.

The search giant also began rolling out a mobile payment service called Google Wallet. First announced in May, Google Wallet will first be available in the U.S. on Sprint's Nexus S device, in cooperation with MasterCard. Google Wallet is expected to offer straightforward, contractless payment service. Google has not confirmed either move; according to its last earnings report, Google made 96% of its revenue from advertising.

For a more in-depth look visit the EContent Blog.