Google Labs has announced the introduction of Google Fast Flip, a service that combines elements of print and online articles. Fast Flip lets users quickly browse through bundles of recent news and articles from a wide variety of websites, newspapers, and magazines, without having to experience the delays associated with visiting individual sites. The service also customizes what articles are displayed to fit user selections or the recommendations of others. The goal of the service is to provide a seamless, fast news reading system that duplicates the feel of a print magazine, letting users skip over unwanted items until something interesting is found.
Fast Flip was developed in collaboration with three dozen publishers, including the New York Times, the Atlantic, the Washington Post, Salon, Fast Company, ProPublica and Newsweek. These partners will share the revenue earned from contextually relevant ads, eliminating one common complaint from publishers about news aggregation services.