GoFish Relaunches as Betawave

Jan 20, 2009

GoFish Corporation reported that it is relaunching as Betawave Corporation, an entertainment and media company. Betawave focuses on the highest attention span media environments as measured by time spent per month, time spent per page, and receptivity to brand advertising. Betawave's platform is specifically designed to support campaigns like advergames, virtual world integrations, rich media, and video. The name change to Betawave, a cognitive term for the mind state of active concentration, reflects the company’s belief that consumer attention will become the new economic basis for brand media.