DemographicsNow: Business & People is an online business and residential reference tool and the latest offering from Gale, part of Cengage Learning. This new resource intends to make it easy for researchers to collect, analyze, and act upon information by providing interactive mapping tools and other functionalities.
DemographicsNow: Business & People offers demographic information on any U.S. geography, including information on income, housing, and retail spending, among other data sets. Users can compare multiple geographies and get information on specific regions, such as a single county, zip code, or congressional district, and then map their results, create custom geographies, and view demographic variables.
The Business tab includes searchable data on 23 million businesses, including more than 4 million that have been classified as out-of-business since 2000. The Households tab contains searchable data on more than 206 million U.S. residents (approximately 135 million households).