Findology Interactive Media, Inc., a provider of customizable online marketing products and services, has launched a new technology for website publishers, Content Map. The service is designed to enable publishers to increase page views and maximize their site's "stickiness" and advertising real estate, by allowing visitors to find and access site content related to their expressed interests.
Content Map allows publishers to utilize Findology's contextual search and content technology. The service inserts hyperlinks into web page text that visitors can click on and view a list of related content within the same site. Additionally, Content Map analyzes a web site's content and matches sponsor listings to each of its pages. The sponsor listings are customizable to fit the look of any page, enabling publishers to monetize their site with premium advertisements, while maintaining their site's branding and design.
The new offering from Findology represents the company's efforts to provide publishers with the customized tools needed to maximize site revenue through targeted advertising inventory and innovative search technology. Content Map is now available to new and existing Findology partners.