You may have noticed that videos are playing a bigger role in your Facebook newsfeed since September. That's because the social media giant was trying to make the video experience more engaging. The company says it has worked, and so now it is testing video ads. According to Facebook's blog post, "Marketers will be able to use this new format to tell their stories to a large number of people on Facebook in a short amount of time - with high-quality sight, sound and motion."
The December 17th post said that a small number of users would start seeing ads for a movied called Divergent. The videos will play automatically, but if you prefer not to watch you can just scroll past it. You will only hear sound if you click or tap on the video. Because these videos will also be appearing in mobile, Facebook noted, "On mobile devices, all videos that begin playing as they appear on the screen will have been downloaded in advance when the device was connected to WiFi - meaning this content will not consume data plans, even if you're not connected to WiFi at the time of playback."