ExerciseTV, an on-demand network dedicated to fitness, sports training, and motivational programming, announced it has partnered with thePlatform, a "white-label" broadband video publishing company, to grow and expand the video offerings on its fitness destination site. thePlatform is working with ExerciseTV to publish free web video workouts, clips, and download-to-own fitness titles in support of the fitness network's online storefront. Overall, thePlatform is handling the publishing and management of ExerciseTV's original library of over 200 download-to-own fitness titles. The partnership is intended to help ExerciseTV expand its viewership by syndicating the programmer's original content to other destination sites. In addition, ExerciseTV has customized the look and feel of the site's Flash-based players using thePlatform's mpsPresent Player Development Kit.