Evergage and UST Global Partner to Power Advanced Personalization for Retailers

Nov 20, 2018


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UST Global provides end-to-end services and solutions for leading companies across the world, including 12 of the world’s top 20 retailers. Following a rigorous review, UST Global selected Evergage as its exclusive personalization and CDP technology partner in the retail sector. As part of UST Global’s aim to create stronger, more beneficial connections between retailers and their customers, its partnership with Evergage enables retailers to:

  • Consolidate customer datafor a 360-degree view of each customer—Evergage collects in-depth behavioral data, contextual information and explicit survey responses – and combines it with first- and third-party information from other systems (e.g., CRMs, email service providers and data warehouses) – to generate insights and make the data actionable.
  • Deliver 1-to-1 personalization across digital and human channels—Evergage’s rich data and real-time decisioning engine power individualized experiences across websites, web and mobile apps, onsite search and email campaigns. In addition, UST Global is applying Evergage as the “brains” to orchestrate personalization into human channels (such as through in-store point-of-sale systems and in contact centers) for its retail clients – and to store that new data for future personalization.
  • Extend Evergage’s power and core capabilities—Taking advantage of the new Evergage Gears framework and open architecture, UST Global can integrate disparate and siloed systems into Evergage with ease – helping retail clients create more next-generation personalization functionality, business-specific experiences and custom reports, and apply Evergage’s machine learning and predictive analytics in new ways.

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