Ektron Inc. announced a new software product that integrates Facebook with corporate websites. The new tool is part of Ektron's Marketing Optimization Suite, which is designed to simplify the personalization of a website. Ektron's Facebook Social Targeting Software allows marketers to match social behavior to relevant experiences on a corporate website, allowing them to personalize product recommendations, offers, promotions, and other types of content to site visitors.
Ektron's Facebook Social Targeting Software provides native support for the latest release of the Facebook Platform and uses Facebook "Likes" to personalize a web experience by a company or brand. Marketers can configure personalized experiences through a simple drag-and-drop interface that is similar to the process of building a playlist.