Disney Acquires Babble.com, Blog Network for Moms

Nov 14, 2011

The Walt Disney Co. purchased Babble.com, a network of 200 mom bloggers who will reportedly be integrated with Disney's other Moms and Family content offerings, according to paidContent. Financial terms of the deal were not disclosed.

Babble bloggers' topics cover "new parent" interests like pregnancy, child care, health, food, family activities, plus lifestyle topics such as home, fashion, and family products. Babble's mission statement vows "to tell the truth about parenting" and "to make this challenge easier."

(www.babble.com, www.disney.com)