FluentMedia, a content-licensing agency of Tribune Company, has partnered Discover Financial Services to provide 4 million Discover Merchants with access to a variety of industry specific business information, general news, horoscopes, and interactive games. The content will be available on the Discover MyBiz extranet portal.
The Discover MyBiz online initiative, a loyalty program designed for Discover Merchants, provides Merchants with information to help them address business opportunities and activities via a password-protected portal. The site also provides tips and advice on such matters as human resources and marketing. Discover Merchants may also access customized information about their industries, as well as news, sports, and entertainment. They are also able to access online games and horoscopes as part of a "MyLunch" area of the site.