Digital Element Provides IP Geolocation Technology for Spongecell

May 08, 2013


Spongecell, a creative technology company that creates dynamic, interactive online ad experiences, has added IP geolocation technology from Digital Element, a provider in IP Intelligence and geolocation solutions, to help brand advertisers and their creative and media agencies deliver more engaging and effective video and display campaigns.

Spongecell allows advertisers to add a range of interactive features to their standard ad unit, increasing the consumer's engagement and extending the advertiser's reach. Spongecell is currently deploying Digital Element's hyperlocal data solution, NetAcuity Edge, within in its platform to supply geographic location features down to a ZIP or postal code level for ad functionality that includes video, interactive maps, and carousels where multiple products, offers or coupons are showcased.