Demandware, Inc. unveiled a prototype application called Facebook Shop that lets users extend ecommerce to the more than 600 million users of Facebook by selling directly through a branded Facebook store. Through the Facebook Shop application, retailers can set up a storefront on Facebook with all of the capabilities of the Demandware Commerce platform, which feature consumer shopping, content slots, search, and like and share functions.
The storefront can be customized to meet each brand's requirements. It seems that social networks are becoming a valid channel for customer engagement and retail experiences. The app was developed at Demandware Labs in Massachusetts.