According to an SEC filing, Demand Media filed for an IPO, listing up to a $125 million stake in the company. The date, share price, number of sales, and how much of the company is actually being put up have not been disclosed. Goldman Sachs and Morgan Stanley are the lead bankers on the IPO.
Demand Media also rolled out a new publishing tool, Content Channels. Content Channels is driven by the same content studio and technology platform that currently powers Demand Media's other web properties, including eHow.com and Livestrong.com. Content Channels determines high-value content topics, manages the production of articles and videos, then syndicates that content.