Dapper Launches Dapper ImpressionDNA

Jun 02, 2009

Dapper, a provider of technical solutions for creating Widgets, Google Gadgets, and Facebook Apps, has launched ImpressionDNA which scans impressions to extract user intent based on a matrix of factors including context, behavior, geographic location, and performance. This analysis enables Dapper to serve dynamically created ads with offers that lead to conversions. ImpressionDNA scans pages being currently viewed by users in real time, and then extracts keywords, user location, and behavioral data and uses this "DNA Profile" to pull the correct product to show in the ad creative. With Dapper, advertisers can deliver contextually sensitive display ads assembled from elements pulled from their own web site, from product inventory data, or from any database of marketing offers.