DMA Announces Comprehensive Rebranding and Repositioning To Become the Data & Marketing Association

Nov 01, 2016


As the role of data explodes in marketing and advertising, DMA announced that it is rebranding and repositioning to become the Data & Marketing Association. The announcement came on the eve of DMA’s 100th anniversary, and ushers in a year-long brand relaunch. Building upon member feedback and market analysis, DMA’s Board of Directors, leadership team and branding experts from OgilvyOne Worldwide collaborated on the new name and branding. 

DMA also announced the election of new officers and Board members. DMA’s new Chairman of the Board is Michael McLaren, Executive Global Group Director at Merkle, a successful, proven, and dynamic business leader who has held a variety of global executive roles in the U.S., Australia, Singapore, and Japan. Elected to the role of Vice Chairman is Jennifer Barrett Glasgow, Global Privacy Officer Emeritus at Acxiom, and one of the foremost experts on data use and privacy.