D&B has acquired First Research for $22.5 million, with an earn-out potential of up to $4 million based on financial performance. The acquisition is being funded with cash on hand. First Research, based in Raleigh, North Carolina, is an internet provider of editorial-based industry insight, specifically tailored toward sales professionals. Through this acquisition, D&B is able to enhance its Hoover's offering with deeper industry-specific content. Due to purchase accounting rules, and specifically the treatment of deferred revenue, D&B does not expect the First Research acquisition to have a material impact on its 2007 revenue performance.