Cymfony, Inc. has announced the launch of version 3.0 of its Cymfony Dashboard media measurement and market analysis application. The new version is designed to provide public relations, corporate communications, and marketing executives with a measurement solution that integrates real-time market intelligence with qualitative media analysis. Clients can expect to receive business intelligence specific to their industry, products, media campaigns, and marketing events to help them make business decisions about media strategy, market trends, competitive intelligence, brand management, and corporate reputation management.
Cymfony Dashboard is a strategic marketing and communications management application designed for product marketing directors, brand managers, and competitive intelligence professionals as well as public relations, corporate communications, and marketing executives. Cymfony's digital dashboard offers automated market intelligence, message analysis, visibility metrics, and competitive comparisons across media sources. Enhancements to the Cymfony Dashboard include: flexible date ranges and charting parameters; configurable source categories & top tier media lists; expanded reporting and export of data from any chart; and extended brand research with advanced query tools. Pricing is dependent upon customizable options. Corporate and agency customers with a current license will be automatically upgraded.