Cxense to Acquire Maxifier

Jun 04, 2015


BEST PRACTICES SERIES

Global data and personalization technology company Cxense ASA has announced its intention to acquire ad optimization company Maxifier from Dentsu Digital Holding, Eurovestech, and Fieldhelm. Maxifier is used by publishers--such as Condé Nast, Forbes, The Atlantic, and Bauer Media--to visualize and optimize all direct-sold premium advertising campaigns. Cxense and Maxifier also have common customers, including GFR Media and Grupo Globo, who currently license both companies' services independently. The acquisition significantly expands the Cxense operations and customer base in the United States, and further strengthens EMEA business.

Headquartered in New York, Maxifier has offices and sales teams in the UK and Japan, as well as R&D in Russia. Maxifier says it analyzes more than 40 billion ad impressions every month to drive optimization and performance across almost 50,000 digital ad campaigns for its customers.

(cxense.com)