CoreMedia Smart Content Technology Powers ARD Olympic Internet Portal

Jul 30, 2004


CoreMedia has announced that its newly launched Smart Content Technology v4.2. provides the infrastructure for the German public TV station ARD's new Olympic Internet site ( From August 13 to 29, the ARD Olympics Special will provide users with results, reports, and background information of the XXVIII Olympics in Athens on a daily basis. went online on July 20 and will cover both the Olympic and the Paralympic Games.

Content and information is automatically assigned to the latest articles from the ARD editorial team as well as two Web editors located in Athens. The "Read more" is designed to provide users with additional information on every article without the need for the editorial department to manually assign this information. The content management system was developed to allow to automatically import the results as they happen so that they can be made available to users, the ARD TV channel as well as other Olympic TV channels immediately. Based on CoreMedia multi-channel technology, news and reports can also be called up via RSS. CoreMedia AG is a provider of standard software for content management system (CMS), multi-channel delivery, and digital rights management (DRM).