Collective Media Acquires Personifi

Jun 06, 2008

Collective Media, provider of online advertising network and technology, announced that the company has acquired Personifi, which provides solutions to web publishers, ad networks and mobile providers. Personifi will continue to operate as a separate business unit under Collective Media. Personifi targeting solutions uses mathematical algorithms to evaluate the content on a webpage and create contextual and behavioral segments. Collective Media leverages this rich content data to offer its clients advertising options across standard audience segments and custom categories.