CNN acquired iPad-magazine start-up Zite. Zite's goal is intelligent media delivery, crafting a different Zite magazine for each reader depending on personal preferences, all from one app. It uses a smart feed reader to personalize content for each reader, looking for related news surfacing in social media conversations, on blogs, through shared links, and in comments.
Though no immediate change to the app is expected, Zite's socially-driven recommendation/discovery engine is undoubtedly valuable to CNN. The Zite app, which launched earlier this year, was met with controversy from some media companies because their content was being reformatted, distributed, and published through the app.